National Coffee Day 2016: Dunkin’ Donuts Looks to Capitalize via Coffee Promotions on Social Media

National Coffee Day 2016

If you ask us, National Coffee Day should be a national holiday! Who doesn’t love coffee?

Not only is it the most popular start to many of our days, but it has become a staple breakfast item. Dunkin’ Donuts wants to help you enjoy their coffee on National Coffee Day—which is September 29th, by the way—with Snapchat Geofilters and coffee for 66 cents, to celebrate their 66th year in business.

If you’re familiar with Snapchat, then you’ll know how it works—head over to any Dunkin’ Donuts, snap a picture, and use the special Dunkin’ Donuts filter.

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When it comes to the world of coffee, Dunkin’ Donuts reigns supreme as the leader of overall coffee sales. Research has shown that Dunkin’ Donuts serves up to 1.9 billion cups of coffee annually. How many of those cups would you say you’re drinking?

Dunkin’ Donuts National Coffee Day Promotions

Sixty-six cent coffee is a pretty amazing deal, but don’t think that Dunkin’ Donuts is being stingy—for that low price you can actually get a medium-sized coffee. No wonder their slogan is “America runs on Dunkin’,” as the company has been in business for 66 years and is always ready to serve up a hot coffee.

Chris Fuqua, Senior Vice President of Dunkin’ Donuts Brand Marketing, Global Consumer Insights & Product Innovation, explained,

“Dunkin’ Donuts’ coffee heritage, and the love people have for our coffee, goes back 66 years to 1950, something no other leading restaurant brand can match. Since then, our coffee has remained an important part of millions of guests’ daily lives, helping busy people start their morning and keep on running any time of day or night. For National Coffee Day in 2016, we say cheers to 66 years by making Dunkin’ Donuts’ signature hot coffee available on September 29 for only 66 cents for a medium-sized cup.”

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The real decision on National Coffee Day is deciding what kind of brew to get. Dunkin’ Donuts offers up different types of coffee, including Original Blend Coffee, Rainforest Alliance Certified™ Dark Roast, espressos, cappuccinos, macchiatos, and lattes, which can be served hot or iced.

If you’ve never had Dunkin’ Donuts coffee, maybe their National Coffee Day incentive will entice you enough to give it a try. You can visit one of their 11,900 restaurants across America and worldwide.

If you’re an avid coffee lover, then you’ll definitely want to try your favorite beverage on National Coffee Day this Thursday, September 29, in celebration of the beverage.


Sources:
“Cheers to 66 years: Dunkin’ Donuts celebrates National Coffee Day by offering medium hot coffee for only 66 cents,” PRNewsWire web site, http://www.prnewswire.com/news-releases/cheers-to-66-years-dunkin-donuts-celebrates-national-coffee-day-by-offering-medium-hot-coffee-for-only-66-cents-300332701.html, last accessed September 26, 2016.